There are so many ways to publish a book these days that when it comes to publishing tips, it seems okay to say: choose what works best for you! But it's great to trust those who have found success before us. Honoree Corder just released her FIFTIETH book and shares practical launch strategies, whether you should use a hybrid publisher, and more publishing tips in this episode! Read more or listen below!
Official bio: Honorée Corder is the author of dozens of books, including You Must Write a Book, The Prosperous Writer book series, Vision to Reality, Business Dating, The Successful Single Mom book series, If Divorce is a Game, These are the Rules, and The Divorced Phoenix. She is also Hal Elrod’s business partner in The Miracle Morning book series. Honorée coaches business professionals, writers, and aspiring non-fiction authors who want to publish their books to bestseller status, create a platform, and develop multiple streams of income. She also does all sorts of other magical things, and her badassery is legendary. You can find out more at HonoreeCorder.com.
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PRO TIP: Make sure your ideal reader team is targeted to the audience who would be likely to actually BUY your book because of interest. Not just friends or your mom. Probably NOT your mom. When these people buy your book, it can skew your also-boughts underneath the sale area on Amazon, which means that your book may not get shown to the right audience!
For a moment, let's define the terms. Traditional publishing is when you have one of the big five publishers or a small press publish your book. They pay you an advance and royalties if you sell more copies than the cost of the advance.
Indie publishing is the new term for what we used to call self publishing. It means that the author takes control for all aspects of the book (though often this means hiring an editor, a cover designer, etc) and publishes the book without an outside publisher.
Hybrid authors is a term NOT to be confused with hybrid publishing. These authors may have some traditionally published books and some indie books.
Hybrid publishing is when a company asks for an upfront payment from authors in exchange for publishing, printing, distributing, or other aspects of the publishing process. The contracts and terms vary.
There are horror stories. Many. I hear them all the time from authors who paid thousands of dollars to get hundreds of copies of their book that may or may not even look professional. At best, you may end up with a book that has been formatted and have a cover designed...both things that you could do yourself or pay someone to do for MUCH less.
But one of the big points to consider is WHAT ELSE COULD YOU DO WITH THE SAME AMOUNT OF MONEY? (Or even less.) You could hire a top cover designer, editor, and even pay for Facebook ads or AMS ads for less than you would pay a hybrid publisher.
Can I just say that I LOVE that Honoree burned her own books? There is something freeing there. And humorous.
Amazon's Media Breakfast Honoree attended